Why SOUL?
I selected the name "Soul", considering its multiple compelling factors. Firstly, it resonates with the popular notion that eyes are the gateway to the soul, highlighting the brand's focus on inner and outer beauty. Secondly, the name is brief and memorable, which makes it easily recognizable to consumers. Additionally, I drew inspiration from the city of Seoul, famous for its skincare products, by incorporating a similar name.
The incorporation of a smiling satisfied face within the letter "U" adds warmth and positivity.
The light green color symbolizes the brand's commitment to organic skincare.
Altogether, this logo design captures elegance, customer satisfaction, visual intrigue, and the organic nature of the brand.
Option 2
The seated woman, painted in a style similar to that of ancient Greece, exudes grace, strength, and beauty.
The font choice also reflects the Greek style, further enhancing the logo's classical appeal and feeding off the Greek goddess' reputation for beauty.
The yellow circle, symbolizing the sun should evoke some feelings of warmth and positivity.
Option 3
The line drawing of a bird, with the body elegantly shaped like the letter "S" from "Soul," encapsulates the idea of freedom, transformation, and the ethereal nature of the soul.
The choice of blue and gold colors enhances the logo's luxury feel, evoking a sense of sophistication and elegance.
Additionally, the bird being a widely recognized symbol of the soul establishes a strong and meaningful connection with the brand's message.
